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Trending Jargon
by Maria Nerius
Classic: a trend that has survived over a long period of time; examples are “that little black dress” or the teddy bear
Color: a phenomenon of light or visual perception that enables one to differentiate identical items
Color Value: lightness or darkness of a color.
Consistency: the thinness or thickness of a medium
Contrast: the sharp difference between two colors
Fad: interest followed for a brief time with exaggerated zeal or craze
Hue: the name of a pure color or interchanged with the word color
In: current trend; for example, nostalgia is in
Intensity: color’s purity or strength
Lifestyle: broad view of an individual or society’s beliefs, habits, living, career, and home
Medium: material or surface being used; examples include wood, fabric, paper, clay, or plastic
Motif: another term for theme
Out: no longer a trend or fad;
Primary colors: red, blue, yellow
Secondary colors: mixing of primary colors; green, orange, purple
Shade: a color plus black
Technique: Skill being used; examples include weaving, cropping, photography, rubber stamping
Theme: subject, topic, or motif; examples include nature, family, or friends
Tint: a color plus white
Tone: a color plus gray
Trend: a general direction taken, a current style or preference, vogue; usually builds over a period of time as opposed to a fad.
Trending: trying to predict or examine large-scale popularity of a theme, motif, or item
Yesterday: same as Out
Maria Nerius is a Professional Crafter, Author, and Contributing Writer and Columnist to industry trade journal, Craftrends.
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