1. The value of handmade items is universal. Make sure your potential customers know that the product is crafted by hand.
   
   
2. Uniqueness. Customers don’t want to buy or give items that are available by the gross.
   
   
3. There is a practical reason for the item. A potential customer needs a watch and you are selling watches.
   
   
4. Just plain “gotta have”. Also referred to as the ‘to die for’ item. It strikes the fancy of the buyer who just can’t walk away without owning it.
   
   
5. Quality workmanship. The potential customer knows that the item will work properly and last.
   
   

Maria Nerius is a Professional Crafter, Author, and Contributing Writer and Columnist to industry trade journal, Craftrends.